Monday, December 6, 2010

Branding Gets Your Company Noticed

To develop a branding strategy that gets your company noticed, you must ask yourself three important questions:
§         Who represents your target market?
§         How does your product or service answer their needs?
§         What is unique about you and your company compared to others in the same industry?

Get to know your target market, so you are able to correctly identify the needs and desires of your potential clients. This in turn will help you specify which products and services will benefit them, and this impacts your branding strategies.  For example, if you're in the Health and Wellness industry, most likely your target market will be people from the baby boomer generation. 

When you get to know them, you might find that one of their concerns is the quality of life that they lead as they get older.  So one of your branding guidelines should be to promote the quality products your company offers.  These could be vitamins and dietary supplements whose benefits are supported with clinical studies.  This way, you know that you are answering the needs and fulfilling the desires of your target market.

Corporate branding and personal branding is all about finding out and promoting what is unique about you and your company.  You must be clear on your philosophy (zero impact on the environment, for example), your vision (providing products that help people live healthier lives), your value (one-of-a-kind product line), in other words the value you offer.

Branding, ultimately, is a promise of value to your potential clients and customers.  It is a promise of an experience unique to who you are, what your company represents, the specific services that will be of benefit to the customers, and the perfect product that fulfills their needs and desires.

How To Develop 3 Powerful Leadership Characteristics

Leadership is the quality of being able to move others into a certain direction, not by manipulating or being pretentious, rather by finding out your true self-worth. Ray Higdon is one of the best marketing experts out there because of this very reason, he will lead by example, see his advice on how to develop your own power and finding the leadership characteristics that make you powerful in the eyes of your audience. Each one of us was made unique, and we each have something of value to offer to the world. Some real soul-searching, and awareness of your positive qualities will help you become a leader people will respect and want to follow. True Value is everything.

Friday, December 3, 2010

5 SEO Disasters and How to Avoid Them - Tek3D Weblog

While I can tell you that Search Engine Optimization (SEO) is extremely important to use properly, I am no expert. Here are some tips on what to avoid when tweaking your keywords: 5 SEO Disasters and How to Avoid Them - Tek3D Weblog. You may also want to use SBI, a web hosting company that I always recommend because they offer a step-by-step program on how to find your niche, SEO compatible keywords, a software to build your e-business accordingly, and so on.. the benefits are unlimited. There are very few Internet tools with which I affiliate, this one is by far the best and most trustworthy. It takes you on a journey to success, your way, I love it. And actually, a lot of other people love it also, check this.

Wednesday, December 1, 2010

Bloggers Unite

I just setup my account with, and it's so much fun to be part of this vibrant community. You can check my profile yourself by going to: Who knows you might like it enough to add your own blog to the directory.

Tuesday, November 30, 2010 - Personal Development and Network Marketing Resources - Golden Mastermind Seminars, Inc

There are three basic steps you need to keep in mind when starting your own home business: 1. Taking action; 2. embracing money; and 3. creating a message. Okay, so taking action is self-explanatory, but this has to be a consistent effort, based on a preset plan with very specific goals in mind. Embracing money is the concept that in order to attract money, you must understand that money is about positive energy, and accepting this positive energy into your life is essential for success. Creating a message is all about personal branding, your customer base has to trust and like you to connect with you, and accept what you have to offer. To create a personal brand, you absolutely must have a very good understanding of who you are, what you have to offer that is desirable, and last but not least a way to expose yourself that will attract good business. In other words, what you need to become a highly productive entrepreneur is a sense of pride in what you do, and confidence in your purpose. Your marketing plan must also encompass your understanding of people's needs, so how you present your products / services to the world will make or break your business. Your target audience is going to want personalized communication, so be sure to know your market well. I recommend these books as a start to building the proper mindset: - Personal Development and Network Marketing Resources - Golden Mastermind Seminars, Inc

How Chris Ducker Went From Chained To A Desk To Running His Company Virtually In Less Than 365 Days | The Rise To The Top

Just set it and forget it kind of business: it's all about how you do it, not how much for this revolutionary entrepreneur: How Chris Ducker Went From Chained To A Desk To Running His Company Virtually In Less Than 365 Days | The Rise To The Top. In life as in business, one must understand the difference between hard and smart work. Yes, a business can only be sustained by working at it consistently and effectively, but that does not necessarily mean that you have to be chained to your desk. In fact, in today's market more and more business entrepreneurs find themselves going off and living their dream life, and THIS is exactly what brings them fortune and also appreciation by others, who are still chained, chained, chained to a desk, in a small cubicle, suffocating their full potential. The future of business is out there, at your favorite cafe, on the beach, at a golf course (as big business already knew it), or mountain biking. But, you have to first decide what you are worth to yourself if you want to become your own boss, and live life on your own terms. The next step to becoming a success in business is to go soul searching and find out what you have to offer to the world that is unique and positive. This is the secret of many people's success, and success has to be earned, not the hard way anymore, but the fun way. And as it turns out, fun is what is in your heart, anything less than that is not good enough.

3 Entrepreneurship | Virtual Business Lifestyle

Virtual Business and Lifestyle Design go hand-in-hand; if you want to be an entrepreneur, then you have to begin with your mindset. It is not the opportunity that will make you find your way, but your way will make whatever-the-opportunity work for you. Entrepreneurs are natural leaders in the business arena. There is no two-ways about it. To lead others there has to be something inside you that is shining, a compass of sorts. In fact, you become the shining light, the compass to others in business. How do you become your-own-boss? It is a process that can be quite a challenge because it involves having an internal drive that cannot be stopped from obstacles. In fact, a successful entrepreneur loves obstacles, likes it when people say no, and understands that success is not a one-time sale, or based on the positive feedback of one customer, or even many. Success is a lifestyle, and it is all about listening to your inner voice that shows you how to create a "Highly Productive Lifestyle", as Jonny Gibaud, a lifestyle designer explains here. Enjoy!